The 2017 conference took place at the Ham Yard Hotel in London on 16 March 2017.

 Time Agenda
 9:00 Registration & Coffee
 9:30 Welcome
 9:50 Rob Webster Chief Strategy Officer, Crimtan “The rise of Biddable Media, where it has come from and where it is heading”
 10:30 Alessandra Di Lorenzo Chief Commercial Officer – Advertising & Partnerships, The importance of creativity in Biddable Media”
 11:10 Coffee Break
11:30 Emily Palmer Head of Programmatic, EMEA Reuters “Trends in Programmatic Execution”
 12:10 Harry Davison UK Measurement Manager, Facebook “Multi-touch attribution”
 12:50 Lunch
 13:50 David Goddard Global Head of Programmatic Trading, BBC Worldwide “How has advertising defined the new premium!
 14:30 Pierre Far CEO, Deliberate Digital “Content blocking: What the data shows and what to do about it”
 15:10 Ben Alpren Head of Vendor Partnerships, Exchange Lab “Deterministic vs probabilistic data in cross-device targeting”
 15:30 Coffee Break
 15:45 Rachel Arch Programmatic Demand Director, Teads “How video is adapting to programmatic
 16:25 Carl Fernandes Product Lead, EMEA, Google Analytics 360 Suite “Beyond the click: Driving competitive advantage with measurement tools”
 17:05 Event Close